STERLINGS was founded by a high tech/life sciences professional, Kush Kapila, who like many busy professionals found the process of traveling and waiting for a haircut often frustrating and time consuming. Following a particularly bad episode that entailed waiting 40 minutes in line for a less than satisfactory hair cut, Kapila passed a gourmet food truck – another embodiment of the value of mobile services – and the STERLINGS concept was born. After testing the idea with numerous professionals, and being awarded 1st place at the 2011 UCSD Entrepreneur challenge for a consumer product, he was confident that he had discovered an unmet need. What separates STERLINGS from the brick and mortar chains is not only the elimination of having to drive or wait in line but the superior haircuts and atmosphere the service provides — all at a price comparable to the chain salons. STERLINGS is a member of the prestigious CONNECT springboard program and is well funded through private investment.